How Do I Look? Asia Arrives on DIVA to Fix Asia's Fashion Faux Pas

Sunday, August 30, 2015

Join SAZZY FALAK and JEANNIE MAI in the all-new Asian take on the popular US hit makeover series



Style icons Jeannie Mai (left) and Sazzy Falak (right) on DIVA’s How Do I Look? Asia

17 August 2015 – It’s time to go head over heels for DIVA’s How Do I Look? Asia – the highly anticipated Asian re-imagination of the hit fashion makeover series. Billed as “Asia’s ultimate fashion fix,” How Do I Look? Asia will make its debut on Monday, 31 August at 8PM (SIN/MAL) on DIVA, NBCUniversal International Networks’ leading entertainment channel for women in Asia.

The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.



The fashion-challenged victims include onesie-addict/ blogger Apple Allison of Sole Searching Soul (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc (Taiwan); sales executive, and literally “plain” Jane (Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).

To achieve a professional look that can be replicated for the everyday, Sazzy will be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).

In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices. The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional backstories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.

How Do I Look? Asia is a testament to DIVA’s position as the leading women’s entertainment channel in Asia. We are confident that this ground-breaking local production, like its original franchise, will strongly resonate with our core female audiences across the region,” said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks. “Using the insights from various in-depth research initiatives on Asian women that NBCUniversal has conducted and developed over the recent years, How Do I Look? Asia features many of the elements that we found women loved: fabulous and fun makeovers, the hottest fashion trends tailored to Asian sensibilities, inspiring and heart-warming personal stories, and a positive underlying message that encourages every woman to be her best self.”

Jeannie and Sazzy will be making live appearances as they tour Singapore, Malaysia and Vietnam later this month on the following dates:
- Singapore: 20-22 August
- Kuala Lumpur: 23-25 August
- Ho Chi Minh City: 26-27 August  

How Do I Look? Asia Season One is presented by regional sponsor Zalora.
Tito Costa, Managing Director of ZALORA Group, said, “We’re excited to be working with How Do I Look? Asia’s very first season of fashion makeover series and we’re proud to contribute to the life-changing makeovers featured throughout the show. ZALORA supports Asia's diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in and to encourage them to be the best version of themselves. The show’s goal is aligned with ZALORA’s commitment to provide a carefully-curated range of fashion options as the right tools to create confidence-boosting looks. This is perfectly echoed in the weekly fashion transformations featured throughout the show.”

In Malaysia, the series is also presented by Marigold Yogurt Drink and Panasonic Beauty.

Clozette is the Official Fashion Social Network of the series, which is filmed at an NBCUniversal International studio set built in Solaire Resort & Casino, Manila.

For more information on How Do I Look? Asia, including exclusive behind-the-scenes sneak peeks, fashion tips, quizzes and personality profiles, visit www.divatv.asia/hdila 

Be part of the conversation on Facebook, Twitter and Instagram with #HDILasia

How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL) 

– Ends –

About NBCUniversal International Networks 
NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally. NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Matchbox Asia 
Matchbox Asia is an extension of Matchbox Pictures, synonymous with international shows such as "The Slap", "Nowhere Boys" and "The Real Housewives of Melbourne". Based in Singapore, Matchbox Asia will develop and produce scripted and non-scripted programs for audiences throughout the Asian region. With a focus on creating original content that compliments its Australian output and can be distributed throughout the world by NBCUniversal.

About Zalora Group 
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan where it operates as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA Group’s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.

About Marigold 
Malaysia Milk Sendirian Berhad (MMSB) was incorporated in 1969, and began its own manufacturing operations in Petaling Jaya in 1977. The company markets and distributes brands including MARIGOLD and VITAGEN under its Trading Arm Company, Cotra Enterprises Sdn Bhd. MARIGOLD’s two flagship brands, MARIGOLD PEEL FRESH and MARIGOLD HL Milk, hold the honours of being the No. 1 Pasteurised Fruit Juice and the No.1 Pasteurised Milk brands in Malaysia respectively.

MARIGOLD has set the benchmark for impeccable quality and standard with its pasteurisation process to retain nutritional value and freshness. Other products under the MARIGOLD brand includes: MARIGOLD HL Low Fat Milk, MARIGOLD PEEL FRESH, MARIGOLD Cup Yogurt, MARIGOLD Yogurt Drink, MARIGOLD UHT Asian Drink, MARIGOLD UHT Milk, MARIGOLD UHT Fruit Drink, MARIGOLD 100% Juice, MARIGOLD Sweetened Condensed Filled Milk, MARIGOLD Sweetened Creamer and MARIGOLD Evaporated Milk.  

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