Online Retail LAZADA Eyes Rapid GrowthTuesday, April 29, 2014
In just two years, Lazada has rapidly established itself as the number one e-commerce retailer in Southeast Asia. The Company has brought the convenience of Internet shopping to customers across Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
Lazada’s growth has been exponential, driven by its unique offering as an online shopping mall, which understands the differing needs of consumers across a diverse region. The company has also tapped into the growing trend for consumers in Southeast Asia to shop online, particularly in rural areas where there are few physical retail stores.
According to Maximilian Bittner, chief executive officer of Lazada, “Lazada is a destination website which meets the demands of customers across a complex region. We have successfully broken down the barriers to e-commerce in these markets through solutions such as owning our own fleet of delivery vehicles and offering cash on delivery.
Bittner added, “The Company has seen exponential growth over the past two years and we are now the leading online e-commerce business in Southeast Asia. I am proud to be leading a team of people who strive for perfection every day and work relentlessly to deliver incredible services to our customers”.
The company now receives over a million of visit to its website every day, which has state-of-the-art distribution center in every market it operates. From small number of employees, Lazada has now grown significantly across the five regions.
The company also has raised approximately $430 million from leading investors including JP Morgan, Kinnevik and Tesco, which has helped further fuel its growth.
In the Philippines, Lazada (www.lazada.com.ph) is considered as one of the largest online shopping mall, which provides fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment.
The company is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns.
Lazada is owned by Germany-based start-up incubator Rocket Internet.